Articles

The 2007 summer blockbuster movie season looks like it might just go down as the biggest, most fantastically amazing, unbelievably awesome, coolest and best movie season in the history of movies. With sure-fire hits like Spider-Man 3, Shrek 3, Pirates of the Caribbean 3, Harry Potter whatever and Transformers, it looks like 2007 will definitely bring in the big dollars. And, of course, those big profits aren't exclusive to the big screen itself.

As soon as those movies are relased, maybe even before, cross-media marketing will begin. There will be the hit theme song for each movie available for download on your iPod Nano. Of course, you'll also have to play the official video game on your Xbox 360. For those on the go, they will more than likely be able to play that same video game on their Sony Playstation Portable. And for those people who simply can't wait, they can download the movie trailer and watch it on the Digital camcorder feature of their phone.

The marketing and advertising for these movies aren't limited to the theater, radio or TV screen. And more interestingly is that people will be exposed to movie marketing as well, regardless of what type of electronic device they decide to use. It does not matter if you use an iPod Nano, you'll get some kind of marketing sent to you. If you visit your favorite store or refurbished electronics retailer looking for the hottest game for your Xbox 360, you'll see posters promoting the official video game of the movie all over the store. And the same rings true for the Sony Playstation Portable as well.

The devices we use today are now places where we are bombarded with information, rather than just devices for entertainment. The new Transformers video game for the Xbox 360 will probably have live scenes from the movie interspersed into it, in order to entice the game player to check out the movie, if he hasn't done so already. Conversely previews, for the new Shrek film will probably have an advertisement in it targeting Apple iPod Nano users to download the new hit theme song. And don't forget sending text messages and getting video alerts on the Digital camcorder area of your cell phone for the latest Spider-Man news.

It's all about being connected in today's world. Because if you are hooked up with an Apple iPod Nano, Sony Playstation Portable or a Microsoft Xbox 360, you are a potential target consumer. Now, being subjected to all these advertisements and media messages are one thing, but reacting to them altogether is a subject best saved for another day.